Vision: Flowers play an incredibly crucial part in uplifting souls and transforming spaces and Louise Reeves and her creative team at Posy Supply Co. aren’t holding back with their ethos “We celebrate love, big and small, huge milestones and little wins. It's all about spreading the love for whatever reason.”
Flashbacking it to early 2015 after Louise Reeves dealt with an expensive and then somewhat disappointing experience sending flowers to a girlfriend, she realised there was a gap in the market for an affordable flower delivery service and just like that kick started her career.
With a variety on offer to keep you smiling and smelling sweet, from: A POSY A DAY which you can send for $30 including delivery or PRE ORDER for the future to SOMETHING BIGGER (doubling the size) and SUBSCRIPTION PACKAGES which quite literally keep on giving (a personal favourite).
Not to mention personalised handmade flower crowns and catering for weddings and events.
Treat: Posy Supply Co. are soon launching their Luxe Bouquets, keep your eyes peeled!
Behind the Scenes: From hanging out in dandelion patches to delivering the magical bouquets herself; Louise didn’t have any prior formal training to pursue her vision instead learning as she went with a little help from her Interior Design and Wedding Styling skills, “I’m more of a learn-as-you-go kind of girl which has been my greatest lesson on this whole journey.”
Five Minutes (or so) with Louise Reeves:
Where did the brand name ‘Posy Supply Co.’ derive from: I wanted my branding to be more androgynous and not too 'flowery’. Using the word Posy lets you know what you're getting and the Supply Co. conjures images of an industrial production.
What does an average day look like for you? Up at 04:30am to hit the Sydney Flower Markets where we see what flowers are looking the best, back to the studio in Seaforth to photograph the daily Posy and update the social media handles and website then we get constructing whilst the orders roll in. We hit the road at 12pm and spend the afternoon delivering the orders.
How many suburbs do you deliver to? Roughly 100 all the way from Palm Beach to Bondi
The most famous person you have supplied bouquets for? Kate Richie from Nova 96.9.
Any exciting events, collaborations etc. coming up? We are about to launch a line of Luxe Bouquets for occasions that call for something a bit more special and are looking into having a custom line of Soy Wax Candles created as an add on option!
Here’s to life for its flowing tendencies, connecting us with numerous opportunities and experiences. My awareness of Posy Supply Co. was only established a few weeks ago whilst interning at Bassike where a fellow colleague began to receive a bunch of fresh arrangements… every week, I had to enquire and thankfully I did because I discovered one of the most amazing and empowering business'.
Words by Clair Wainwright // Photos by Hipster Mum & Posy Supply Co.